Betsy Serrano, PMHNP
Psychiatric Mental Health Nurse Practitioner
Betsy Serrano, PMHNP, is a board-certified psychiatric mental health nurse practitioner at Cora Health Solutions in Phoenix, Arizona. Betsy graduated with her Bachelor of Science in Nursing from Arizona State University and continued her education, receiving her Master of Science in Nursing from Walden University. Betsy is compassionate and uses a holistic approach to patient care. Her nursing background began in postcardiac intervention, and she swiftly discovered behavioral health to be her passion. She has worked in almost every department in the hospital, from medical/surgical, telemetry, orthopedic, emergency department, pre- and post-surgical, and even helping in the ICU as a traveling nurse in the Phoenix metropolitan area. Betsy understands that each patient has their own unique needs and tailors care specific to each patient. She treats her patients with dignity, respect, and empathy in a kind, nonjudgemental manner. Her mission is to help people live their best possible life, supporting their physical and mental health needs. In her spare time, Betsy enjoys hiking/walking with her dogs, traveling, reading, and spending time with her family and friends.
Joel Zubkoff, MS
Chief Operating Officer
Joel, a graduate of Dartmouth’s Institute for Health Policy and Clinical Practice has over 25 years of healthcare experience. He has worked for large payors, United – Oxford Health Plans and Humana, as well as large integrated delivery systems, Banner Health and Veterans Affairs of New England. His career has been focused on the development and implementation of Population Health Models, specifically the management of chronic health conditions.
Mary Jane Garcia
Chief Marketing Officer
Mary Jane Garcia, our esteemed Chief Marketing Officer, brings a multifaceted background to her role, including extensive experience in the medical field. With a background in Medical Technology, Patient Care, and Medical Assistance, she possesses a deep understanding of healthcare dynamics and patient needs. Her unique blend of medical expertise and marketing prowess allows Mary Jane to develop campaigns that not only resonate with our audience but also address their healthcare concerns with empathy and insight. This distinctive perspective enriches her strategic approach, ensuring that our marketing efforts are not only impactful but also genuinely resonate with those we aim to serve. Mary Jane’s dedication to personalized communication and engagement is further amplified by her medical background. She understands the nuances of patient care and the importance of fostering trust and connection, both of which are integral to effective marketing in the healthcare industry. Her medical background adds depth and authenticity to her leadership. It underscores her commitment to making a meaningful difference in the lives of others, both within our organization and in the broader community. In addition to her career achievements and medical background, Mary Jane is an avid baker and cook, delighting in preparing delicious meals and treats for her family and even her beloved dogs.